The Mayor Of London confirms that Taylor Swift’s 8 shows at Wembley will generate north of £700M in revenue for the city. She will also become the first act to sell out the venue for 8 shows at a grand total of 750K attendees. Swift is expected to be honoured with the Order of the Companions of Honour which is the highest honor awarded to civilians in the United Kingdom for their contribution (in this case) to the Arts 👸

Taylor Swift’s Eras tour is bringing in billions for her and the people working on the production, but it’s also resulting in a fortune for local economies, particularly London.

A new report says the city could see an increase in $400 million thanks to the influx of tourism Taylor’s tour stops will create.

The singer is set to kick off her series of eight concerts at the renowned Wembley Stadium on Friday, June 21. According to data released by the Greater London Authority (GLA) this week, her performances could inject nearly $381 million (around £300 million) into the economy of the U.K. capital.

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Approximately 700,000 fans are anticipated to attend Swift’s concerts in London this summer. She will be performing at Wembley for three nights starting Friday, with an additional five shows scheduled in August.

“The Eras Tour has broken records and created huge excitement so I’m delighted that Taylor Swift has chosen to perform more nights in London than anywhere else in the world,” said Sadiq Khan, the Mayor of London, in an attempt to underscore how big Taylor’s performances will be for the city.

“Her eight performances will bring nearly 700,000 fans from across the country and beyond to Wembley Stadium, providing a huge boost to our hospitality industry and further proof that London is the greatest city in the world to watch live music,” he continued.
“As Taylor prepares for Friday’s opening performance, we are proud to give her and her fans a big London welcome, with celebrations across the capital including a special Tube map, trail and murals in her honor,” the mayor added. “I encourage Swifties to not only enjoy the fantastic shows, but also make the most of everything London has to offer, and hope that even more people are encouraged to enjoy the incredible live music available in our city.”

Taylor Swift Via Instar
Overall, Taylor is predicted to bring in billions for the U.K. as she has and will do for other countries where she’s performing multiple times. In May, British banking firm Barclays estimated that Swift’s Eras Tour could bolster the U.K. economy by $1.2 billion.

The bank also noted that British fans are expected to spend roughly $1,000 (around £848) per person on tickets, travel, accommodation, and merchandise to see the Grammy-winning artist, explaining how much tourism big shows like Taylor’s can add to a local economy.

The Eras tour has already broke world records by bringing in over $1 billion in revenue, numbers that are expected to continue to rise given the tour will continue until the end of the year.